PGP In Digital Marketing Strategies

Post Graduate Program in Digital Marketing Strategies will provide the learners to comprehend the essentials of digital, e-commerce and social media marketing. The program has been intended to explore the details and difficulties of progress and deviations in the technology business. It will also help the learners to design and implement digital strategies in an international environment.

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Programme Overview

Post Graduate Program in Digital Marketing Strategies is an 11-months live online program. The program will help learners develop the skills to build an actionable digital marketing strategy that aligns with their business goals. It will also help you learn how organizations use different strategies to reach target audiences and how to incorporate them creatively in your own organization.

Programme Structure

  • Making Sense of Digital Marketing
  • Search Engine Optimization
  • Content Marketing and Email Marketing
  • Social Media Marketing
  • Online Advertisements and Campaign
  • Google Analytics
  • Business Analytics
  • Search Engine Algorithm
  • Artificial Intelligence and Machine Language
  • Capstone Project

Our Methodology

Digital Learning Resources

Self-paced digital reading resources in the form of PDF, e-books and articles

Digital Learning Resources

Live Classes

Quizzes and Assessments

Case Studies and Projects

Recorded Videos

Discussion Forums

Career Prospects

The career opportunities that a professional with PGP in Digital Marketing Strategies can have include:

  • Digital Marketing Manager
  • Digital Director
  • Social Media Manager
  • SEO Expert
  • PPC/SEM Expert

Programme Fees

Semester 1
Rs 30000
Semester 2
Rs 25000
Total
Rs 55000.00
Semester 1
$
Semester 2
$
Total
$

Frequently Asked Questions

Why PGP in Digital Marketing Strategies?

Marketeers famously talk about the 4 Ps of promotion. Having said that, in the modern age, the 3 Rs are equally important!

The key to marketing is connecting with your customers at the Right Time, Right Place and in the Right Manner. And this assumes even more significance in the current scenario, where the most inexpensive and a very effective way to reach your audience is through digital means. Digital Marketing has been made to sound and look like a dinosaur these days, with jargon being thrown all around with aplomb. Digital marketing is nothing but streaming field products and/or services are promoted with the help of digital devices and technologies. With approximately everything being digital today, it is getting important for the administrators and the entrepreneurs to remain ready to walk in fact run as per the present-day requirements. According to this research, the digital economy is growing 10 times faster than the traditional economy, online markets are taking over traditional markets completely and process owners are left with no choice than plan business strategies to meet this digital world.

Learning Outcomes

The key outcome of this program is to groom learners with:

  • Develop strong general management competencies to work across cultures

  • Create an all-encompassing social media marketing strategy

  • Learn the best practices for planning and conducting research into your strategy

  • Learn the modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy

  • Learn the elements of website design, blogging, and social media platforms

  • Critically evaluate content generation and related marketing communications strategies

  • Learn the basics of search engine optimization and 5 How’s of SEO

  • Learn the methods for improving technical SEO and on-page optimization of a website

  • Explain how to plan and implement a strategic SEO campaign

  • Learn the best practices for successfully building and maintaining backlinks to a website

Eligibility

Graduation degree or 3 years Diploma with min 5 years of experience.

Duration

It is an 11-months live online program.

Is the University approved by UGC?

JECRC University has been established vide the JECRC University, Jaipur Act, 2012 (Act No. 15 of 2012) published in the Gazette of Rajasthan dated May 2, 2012.

What are some of the reasons that may lead to rejection of an application?
  • Incomplete application form ·

  • Incomplete documents as required for respective program to proof eligibility ·  

  • Not completing the application process within the stipulated time 

  • Non-payment of requisite fees within the stipulated time

Any support or process of attending Pre-Admission Counselling?

All students who apply or show interest for any of our programs are given detailed counselling in person or on phone by our Academic Counsellors. Also, a live webinar is conducted by faculty of respective program where student can ask their queries and seek any clarification about the program.

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